It sounds like conspiracy theory lala land, but I knew people 10+ years ago who were writing reviews and engaging in product discussions professionally. It’s only gotten more sophisticated and widespread. It feels like today we’re living in a political landscape akin to fake review bullshit land on Amazon.
https://arstechnica.com/tech-policy/2021/05/biggest-isps-pai...
or https://www.msn.com/en-us/news/technology/ny-ag-report-finds...
it's conspiracy - not theory at this point.
Shirley Jackson, "The Lottery"
I always loved that the first one waa anonymous, disembodied, as if no one (or everyone all at once) threw it.
I always wondered about the type of person who could start such a thing.
Later, when I read Granovetter's theory on behavior thresholds, it suddenly made sense that there are thousands - millions - of people just itching for a reason to throw a stone.
There is always someone with a riot threshold of zero.