Samsung gives the impression that they'd love their business model to look like Apple or BMW and be a "lifestyle brand" (if not quite a "luxury brand"). My immediate thoughts from the article was wondering how much Samsung regrets being tied to Android at this point. The timing of the project suggests to me that maybe there may have been some hope at Samsung that they could use "upcycling" as a trojan platform for migrating older hardware to a larger Tizen install base as devices aged out of Android support just before realizing that being chained to Android's continual software obsolescence also chained them to wild shifting winds of Android's hardware strategy (and getting Tizen drivers from some of the "mandatory" Android partners).

Android as a platform in general, with its wild fragmentation and ever moving software goal posts, seems almost cruelly designed almost entirely for the artificial obsolesence path and that path alone.