Effective Content Marketing Strategies for B2B Startups

Content marketing became a business strategy in our new reality, not just a part of the marketing efforts.

If a company don't have a team to run the content marketing machine, what would be your suggestions? Start on the low profile by generating valuable content without any strategy or keep it aside until the company makes enough money to hire a team/agency?

That's what I usually recommend to clients who are too early too work with us. I usually give them a list of starter ideas so they can at least build up some content.

Given the harsh business marketing environment nowadays, we have to find the most effective ways of attracting new customers and maintaining a great professional relationship with the existing ones.

Thanks for sharing your precious pieces of advice! Hopefully we will see even more great articles from you :)

Are there any studies comparing ROI between content marketing and various types of paid ads?