I don't care that gmail has the majority of the market. I care that Google can not simply break compatibility with SMTP/IMAP and force everyone into their version of it. And no, "it's hard to self-host" is not enough of an argument. There are plenty of smaller professional hosting companies and as long as there is an option this is enough to stop Google from monopolizing the market.
Likewise, I don't care that Matrix still doesn't have a perfectly polished client. As long as it lets me talk and have video calls with my family and friends without being forced into WhatsApp or iMessage or whatever closed solution is popular, I'm willing to deal with its inconveniences and shortcomings. Bugs can be fixed, privacy violations can't.
Crypto as well. For all the talk about "investment opportunities" in crypto and the "get rich quick" schemes, there are still a good number of people working on it that understand that the important thing is to have an alternative to the existing financial system.
The worst part of the article though is not that it presents a problem that does not exist, it's the proposed solution: political intervention and regulation always works out in favor of the status quo. If you really want to kill whatever grassroots movement or attempt at breaking away from the big players, just throw the political/bureaucratic apparatus on top of it.
[0]: https://medium.com/incerto/the-most-intolerant-wins-the-dict...