If we look at the car models with both EV and ICE versions, the EV markup tends to be huge. Hyundai Kona EV is 23k€ more than the ICE version, for 64kWh battery. Peugeot e208 is 16k€ more, for 50kWh battery. Volvo 20k€ more, for 75kWh.
And it's not just automakers. Tesla Powerwall is $8k for 13kWh. LG battery is $7k for 9kWh. Just for the battery pack, it doesn't include installation or any other equipment necessary.
So, one of these must be true:
* Ford/Tesla are overly optimistic about the battery price trajectory and the base version(s) will be a paper launch
* the public/journalists/policy makers are overly pessimistic about the battery prices and there's a huge price drop imminent
* Ford/Tesla will sell these truck at a large loss. But why?
* Consumers are being price-gouged. But why would trucks be an exemption to this?
Also, both the truck and Ford Mustang Mach-E are huge energy hogs - where are they going to source the batteries from?