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No, it's actually a pretty good question.

We are a custom ML & computer vision software company and about 7 years ago we got several requests in a short time period for counting items in images. We thought it was a great idea for a product and kind of started our journey as an internal startup.

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Depends on the industry as well. Cell counting is a huge part of life science research and it's a well established business in lab-based pipelines (integral part of commercial solutions). However if you try to enter the realm of clinical field such as histology and pathology assistive technology it suddenly becomes tricky. Same with innovative diagnostic tools. You need clinical trials for those.

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