I can't remember why it didn't catch on. I think maybe my mistake was not using the word "blockchain", so it lost out on the inherent sex appeal of the word.
Payment blockchains and IoT on the other hand is where I fail to see the relevance.
Firstly, I wanted to say that the writer seems biased, and due to this they disregarded the technology of blockchain. They mixed up bitcoin and blockchain and the use cases are completely different things
As for IOTA being a scam. I honestly do not know, I liked their use case but perhaps I am uneducated...If you have any papers or links to back up your claims then please provide them, i'm open to having my opinion changed.
I cannot properly comment about IOTA since it isn't something that I am familiar with.