Aesthetics wise. It's a 'penalty' shot, it'd be pretty ineffective penalty i.e. punishment if the shot wasn't often successful.

So I'm unhappy with the Aesthetics because keepers know it's largely successful and just guess and jump the gun (or study the stats of the takers and then... just guess) which in turn let's the the takers focus on faking out the keeper with stutter steps and weird run ups. I prefer to see penalties where the kicker focuses on the skill of putting it in a spot nd the keeper responds to that.

They instituted (or started enforcing) the rule that keepers can't jump off the line before the kick is taken. For purely aesthetic reasons, I'd like something similar so they react to the ball instead of guessing