0: https://www.journalism.org/2021/01/12/news-use-across-social...
1: https://www.emarketer.com/content/us-youtube-advertising-202...
2: https://www.youtube.com/c/vsauce1/videos
3: https://blog.youtube/press/#:~:text=Features-,YouTube%20by,t...
I think I have watched literally >30 hrs of programming talks during the last month. Conferences just are more entertaining than most other content lately.
Those channels are loved/hated (or at least known) by most of us who were on YouTube in earlier years (2010s), but YouTube has grown and grown, and even the most popular channels like Mr. Beast and Pewdiepie are unknown to many.
Take my wife; she watches her subset of videos, YouTube promotes similar videos, and she'll never hear of any of the 'pop' YouTube channels unless she accidentally goes to the trending page.
Similarly, a lot of people here may be familiar with English edutubers, but did you know there are a ton of massive creators in other non-English countries? How many of these [0] do you know?