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Apple revenue is not ad (or otherwise, location) driven today but that doesn’t mean it won’t be tomorrow.

(Non ad location business: hazard profile based on where you hang out. Frequency of pub visits may impact your life insurance rates)

None can be trusted. Doesn't matter what either party claims to sell/not sell. Google started off with "Do no evil" as a motto at some point in its history.

“Do no evil” is idealism. “Don’t undermine our marketing to grab data assets that don’t align with our business model” is cold self-interest.

I have much more faith in a company staying true to the latter. Not 100% faith, because their assessment of what business model to pursue can change, but it’s certainly not comparable in flakiness to corporate idealism.

Yet.