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Yes, for sure, back in the 90s I fantasized about getting to work for a company like that. Just working on really neat tech, and getting to have some creative input and some technical excitement. I'm sure companies like this exist still, but the term "startup" and the investment around it seems to have been swallowed up into the kinds of things you mention.

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Looking around, I've been really blessed by putting together a full career of that very sort of thing.

Some things you have to watch, especially if you are selling domain knowledge as an employee, is that products in a given subindustry will tend to become cheaper/higher volume/lower margin over time, the push for Asian manufacture always becomes a reality, and as companies age they acquire the anchor of supporting and repeating old products.

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