Sure, but then the lesson to take away from this is that the company in question apparently isn't offering enough to make that job worthwhile, and that's not the fault of the people turning them down.
When the company phrases their rejection as "we don't think you're committed enough to do this", that's when things smell off to me. They're hiring for a specific role, they should act like it.
As an analogy, if you hire me to build software, and then slip in that you expect me to spend 10 extra hours a week doing cold sales calls, I might turn down your job because I don't want to do sales, I'm an engineer. And the problem at that point isn't my commitment to the company, the problem is that the company hasn't figured out it needs to make the sales tasks part of the job description.
How do interviews get to this point? How does a company get to the point where you're talking to the CEO, they're laying out their exit strategies, and the job requirements still haven't been made clear?
> "we feel like you are not willing to put enough skin in the game" or "everyone else sees the opportunity here is is willing to work their asses off, why are you different?"
Those quotes say to me that the owners are viewing this as a question of "loyalty" or moral obligation, not as a normal part of a job negotiation. A good test: if the CEO feels offended that you ask for more compensation in exchange for being online 24x7, then this isn't about trying to hire a specific role, it's about their ego/entitlement.