They're reaping what they've sowed, so I don't exactly feel bad about big tech firms trying to flee "wokeness" (read: performative activism that hurts its causes more than it helps them) and finding out they won't be able to do so that easily, as it's exactly the kind of environment they've cultivated and the sort of people they've catered to for the past decade. Everything you do can be construed as a political statement in one way or another, and if you make an ideological battleground out of a workplace you'll be asking for trouble down the road.