This is the rule that bothers me the most, so it’s the one big change I would be happy with.
This is also, AFAIK, the biggest thing that differentiates Apple’s platform from every other mobile and game console app store regarding fees and whatnot.
In general, my biggest problem with Apple is their heavy handed approach to content. Whether it’s policing political content in a one-sided manner, or telling companies like Amazon they aren’t allowed to inform customers of other means of purchasing content, these policies seem more abusive, anti-customer, and anti-choice than anything else.
(That said, as a user, I would also love easier app side loading support, I just don’t think I’d like the consequences of that coming from a court ruling).