Very fair point - they do have jobs. I certainly don't mean to diminish the legitimate work of people doing social media, etc. It is work. I guess my point more broadly was that there are certain types of celebrity (sports, acting, music) which take a lifetime of dedication to a craft, which at least to my mind is more justifiable than folks who become famous on reputation/relationship/inherited status alone.

But of course, now that you have me interrogating my own biases, that's also true of someone like Lebron James. What other reason does he have to perform well on the court other than to maintain or improve his celebrity? Is he fundamentally different than someone like Kim K? I usually would say yes, but I'm not entirely sure now. I'm sure you're right that to some extent gender comes into play. The ways by which women become famous are scrutinized much more than the ways that men become famous, and that is pretty fucked up. I still believe that the "job" of celebrity has a lot to do with being mirror/punching bag for society, but I think the way in which I said it probably fell into some gender bias issues.

Your points are really good ones, and I appreciate you saying it!