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Most people buy pickups currently probably don't really think CO2 emissions are a big deal, but perhaps there's an undiscovered pickup market that Ford's going to tap into; perhaps an urbanite who normally wouldn't consider a pickup but thought the Cybertruck looked interesting.

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I’m a Subaru driver who wants my next car to be electric or hybrid electric… this appeals to me. I’ve liked trucks before but I have not been able to justify the cost. Pretty much all EVs are in the same ball park now (40K-50k for dual motor), so it’s going into the comparison against a model 3, model y, and others that will be on the market at that time.

The F150 itself has great features (quiet ride), then pile on the new stuff here (a good bed cover is $1k+ and no longer needed with the frunk, the acceleration).

What about Rav4 Prime?

I’d consider it, but would like a Tacoma prime if they decide to make one. Easily 90-95% of my driving is <40 miles and I could do it on EV.

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