Apple put us in the kettle and slowly turned up the heat. They delivered good hardware, good software, but at the same time demanded that nobody else have the ability to run JIT, other runtimes, first-class web, browsers, marketplaces, etc. Over time, Apple rose to 50% of the market, all the while exacting complete control and taxing all market activities.
Unfortunately, iPhone is now responsible for a majority of its users' business activities. It's the single plane of control between a user and their banking, commerce, communication, entertainment, and social lives.
We didn't allow this level of control with Microsoft in the 90's and 00's, and there's no reason we should allow the increased scope of control that Apple has now.
They need to lose the App Store.
They need to have an open platform.
They can't run Apple Pay.
Other browsers and JIT runtimes need to be allowed. Marketplaces, too.
This needs to happen to Google as well.
We don't pay the electric company for every app we install. We don't pay UPS for our Netflix subscriptions. Apple isn't providing any additional economic value. They're a tax, and that's it. They're also an impediment to repairing our own devices. It has to stop, and they have to start playing fair.