I'm not sure how you consider it lying to have an asterisk that clearly explains their calculation along with a slider that says Potential savings with said asterisk. That same asterisk is on every mention of the price on the page.
You don't see the prius product page saying "well actually it's cheaper because it's a hybrid, you save 2300 over the life of the vehicle on gas!" No, they just tell you what the damn car costs.
Tsla is doing many things right, but that's just a perfect example of some of their deception, which I don't love.
Similarly, the public has a definition for what "unlimited" means and mobile carriers using asterisks to redefine the word is exploitative.