Have you been around people who actually use trucks for work or leisure? They aren't just hitting the side of their trucks with 2x4's or dropping gravel from ten feet in the air like commercials. Lots of people use their trucks for pulling trailers that carry thousands of pounds of their stuff. They use the bed of their truck for carrying things that are long, heavy, grain, sawdust, smaller animals, there is a wide variety of use cases for a truck and a lot of them don't affect the aesthetic of the truck.

IMO it's a mistake to judge how a product is used in real life based on how it's marketed. There's a pretty big gap, especially for car commercials.

Commercials for my tax software tells me it makes people using it feel ecstatic. It doesn't really - it's used by people just trying to get their taxes done and they don't feel anything about it.