Storage with the massive frunk is awesome. Lots of features around hitches and making it easier to use them and tow with them. Pretty good price point, good acceleration to appeal to the macho truck crowd who will hold their nose while making the plunge to electric so they can feel good about themselves when they floor the accelerator at stoplights and onramps.
There is something for everyone here. Yes, it plays it safe on the aesthetics side of things, but I don't see anything wrong with it. The "safer" aesthetics also make it more useful than the Cybertruck, what with the massive Frunk. Really glad to see some good competition in this space. The next 2 years are going to be really exciting in the EV space!