This is true, fair enough. The incentives aren't aligned here for big corporations. My points about protesting were more generic and beyond R2R initiative. You make good points that being nice to large corporations isn't going to achieve anything. But, would getting angry do anything? I am not quite convinced because regular Joe is going to buy that shiny piece of unrepairable equipment. We're just so used to throw-away culture, problem is much deeper. Both - businesses as well as consumers are to blame. Unfortunately, the slice of consumers that care about R2R is vanishingly small.