Ask HN: When should we start talking to the press?
(First submission to HN, long time reader - so a bit excited :) )
We've been building a SiteBuilder that doesn't suck for quite a while(self funded), now approaching our launch(4-5 month) we are starting to reach out for angel investors.
Some of the features we plan on launching are pretty cool and we think we will create buzz around them and in fact - we've got some news corp journalists that already want to profile us.
We are considering going with the flow - reaching out to bloggers - optimizing on the right bloggers to work with - breaking the news of our fresh vision and making some buzz.
Would appreciate if experienced people here would share their perspective, here is our way of thinking: pros: - sometimes going with the flow just works - will make it faster for us to raise money(especially taking into account that the SiteBuilder market is packed with competition) - if we generate buzz and play our cards right(communicating ourselves smartly) we could use this as a marketing platform. cons: - our first version will probably suck and we might get press backlash for it - maybe the buzz while launching will be smaller(since we already used some of our buzz generating energy on the pre launch buzz).
Thanks Eytan