Well, this is baked into the limited number of transactions per second. At 10 transactions per second max, the usefulness as a day to day currency is inversely proportional to its popularity. Our favorite joke coin, DogeCoin, does 10 times better at 100/sec with faster blocks, but it’s still too slow. Visa is like 2000-100,000 transactions per second depending on if you use average or theoretical maximum. Anything which wants to be usable as a day to day currency of the future should shoot for either niche uses or should shoot for 10,000-100,000 transactions per second as a minimum. 1 million to be on the safe side.
Otherwise, the more popular it is, the less usable it is as a real currency. (As the transaction fees get bid up to higher levels if transaction throughput is limited.)
(Oh, and without a custodian, the Lightning network sucks as a bandaid for this. Maybe something like that will someday be usable but it sucks right now.... and it’s not obvious how these problems will be solved in a way that doesn’t introduce a whole bunch more game theory and/or technical/resource/usability constraints.)