Ask HN: Alternatives to AdWords?
AdWords needs fine-tuning, but when done right, it has always provided a profitable source of leads for our business
2 or 3 months ago something happened to the algorithm without us changing anything that has created a situation where we get 30% of clicks we used to get before, and of those, nearly none result in a conversion. We've tried lots of things but nothing seems to bring our campaign back to normal
So we now need to explore other marketing channels but it seems like there aren't any as effective as AdWords used to be for us. The ability to target "buy x item" keywords with custom-made landing pages to match the queries has no rival. We've tried FB, Instagram, niche publications and far reaching ones like Vogue etc
We're not looking to spend loads on marketing, only enough to get a steady stream of new customers. Our little workshop wouldn't be able to mass-produce goods, anyway