Dan Harmon Making First Blockchain Animated Series as Fox Embraces Crypto

Does anyone know what the following quote actually means?

> "Not to go too far into it today, but as an advertiser-focused, artist-first and animation-obsessed company, Fox is going to take advertisers into the world of blockchain-powered tokens, including NFTs. And Dan’s series, currently entitled Krapopolis, will be the first-ever curated entirely on the blockchain. And just as we’re doing this for our own animation, we will also help your brands connect directly with fans and enthusiasts through NFTs. With and for you, Fox will help art meet brands meet technology.” - Fox Entertainment CEO Charlie Collier told advertisers during the company’s presentation.