Back when Net Neutrality was hot topic, the nightmare scenario that was always trotted out was that the Internet would become cable television, devoid of the wide diversity of content and voices it has today. Every time I see a story like this (and there are a LOT of them) I half-jokingly wonder if we'll reach that future not because of the collapse of NN, but simply because everyone other than corporations will have been banned from all major platforms.

With that in mind, consider that this "failure" of scale may be less of a bug and more of a feature as far as the platforms are concerned. All the big players HATE the Internet as it originally existed. All those independent voices talking all over the place were difficult or impossible to monetize, and the legal hazard of trying to do business near anything resembling a truly free discussion forum is a nightmare. Far better to do away with all that pesky multi-directional communication and go back to the good old days: big company make product, big company market product, little people buy product. No need for discussion or community. That just gets in the way.

Maybe, if your lords are feeling generous, they'll give you a comment section where you can talk about how great product is. Any other posts will of course be scrubbed.