Survey of 10k Americans reveals what adults think of ‘cancel culture’
theguardian.com
theguardian.com
One angry person screaming in the lobby of your building in 1982 was a minor nuisance. A protest rally of thousands, covered by the national media was a PR disaster. People being outraged on twitter to an audience of anywhere from millions to a half dozen followers can feel more like the protest rally than the individual screaming in the lobby. Companies have to learn how not to engage because most of the time these folks quickly move on to another target if they don't get the attention they're seeking.
https://www.youtube.com/watch?v=rE3j_RHkqJc - "This Video Will Make You Angry" by CGP Grey
Be aware that the video goes deeper than you'd expect from the beginning.