1) This makes perfect business sense: Google failed to create its own social feed that would stick, so instead it's piggybacking off of a standard technology (and I'm sure it'll collect plenty of data just like it would from an actual social feed). This is what Google did in the early days with other technologies like the open web and email, and it's generally a good thing for everybody (until they enter the "extend" and "extinguish" phases later on)
2) Question as someone who's new to RSS: is there a standard URL path that a reader can use to automatically find your XML feed? I've already added RSS to my site, but right now there's just a home page link to the XML document, I'm not sure how it would be auto-discovered for such a "follow" button