MRR when acquired was give or take $2000 but it was only 3-4 months old so there was huge risk. Code quality was garbage and mostly built with WP plugins duck taped together. I along with my CTO rewrote the whole thing after 12 months.
Was a rewrite the best way to increase customers? Or was there more energy and resources dedicated to marketing and sales?
Marketing and Sales is always better. But rewrite was needed because we pivoted a bit and changed our target market and after lot of validations and testing.