There's been this trend of new firms popping up that acquire small ecommerce brands (in fact, there was one on HN just the other day). I'm wondering if the same model can (or has) been applied to small "indie" companies and projects.
There's been this trend of new firms popping up that acquire small ecommerce brands (in fact, there was one on HN just the other day). I'm wondering if the same model can (or has) been applied to small "indie" companies and projects.
My reasoning is as follows: small products/companies have de-risked the initial PMF exploration, but aren't at a scale where they can hire specialists. Sure, maybe you can find a 10 hours / week data engineer who can build your analytics infra MVP. It's more likely you don't find someone good, IMO.
Building a portfolio of these means you can hire a specialist who can focus on the low hanging fruit of 3-4+ companies at a time. That's a huge advantage over the small companies.
It would probably not be "viable" in the sense of it becoming a unicorn, but it probably is a viable small business or side project. I get the feeling that once you become a medium sized business, you kind of necessarily outgrow the "micro" part of the monicker.