Ask HN: Startup records local HDTV, offers online DVR. I forget the name?

And I completely forgot the name. Sorry to turn to HN for something like this, but for the LIFE of me, my Google-fu is failing.

The gist is that you pay them, and they DVR your local over-the-air programming, and let you access it online. The name was very soft-sounding, and not a word. Akin to "Hulu" in that regard.

I first found mention of it here, and now I'm blanking. Anyone recall it offhand?