In my experience people buy what they can afford. So mostly *60/*70 (Ti) Nvidia cards. Few people who I know bought the 1080 are still using it. The second life for gaming GPUs mostly is to serve friends/relatives who ask to help building a PC for them.
The purchase price is what I am willing to spend on the device and it's usage, and a healthy dose of pragmatism about what is actually necessary.
I also overclock to stretch their usefulness out but I must admit the leaps in each generation recently, as well as some fundamentally new technology capabilities mean I am not keeping up as well.
Of course right now you can sell 4 year old cards for a profit, the market is crazy.
In a similar train of thought - there might be better data on this question if one was to look at the photography equipment market. Or other used consumer markets with high re-sale value.