I was thinking about buying NVIDIA for the next GPU based on performance numbers alone.
However, against it there's:
1) Terrible Linux support(and history). This is specially important now that most of Steam's library runs on Linux without issues. It was eye-opening to see Cyberpunk running almost perfectly on DAY ONE with the same performance as Windows. In the case of AMD, with open source drivers.
2)Control freak shenanigans (see also: this thread). This is doing nothing to address the GPU shortage. It's just dishonest market segmentation.
3)Their completely unacceptable behavior regarding reviews. They were punishing reviewers that didn't place enough emphasis in ray tracing. They would be blacklisted just by saying it's not important (which I happen to agree with). They handled the situation horribly.