That was my first take - and akin to saying "quantum intelligence" which just reeks of marketing on a synergy overdrive mission.
Of course they are just using quantum hardware/software approach towards AI type problems. So for me it may of been better to say Quantum Annealed AI. But then, as a campus name, it don't have that marketing ring going for it.
One question though that will arise down the line will be ethics, with a classical computer you can drill down and understand fully every bit of decision making if needs be. With a quantum computer, not so easy at all. Maybe possible that they create a good quantum AI system but equally at the same time it is also an evil AI system, only that they observe only the good as that is what they are looking for.
Philosophy is going to have a whole avenue of debate over this in years to come and who knows - AI psychology might be the future job we never expected to happen.