A couple of guys at my company did their first startup using Elixir years ago, but they weren’t devs so they had to contract a company to do it. They regret it now because no one at our company can work on it, and they have to rely on the contractors who charge a lot. Sure someone could learn it, but we’ve got more important things to do. As much as everyone on HN loves it, you’re going to have to work hard to get others involved. It really isn’t worth it unless you want to own it for the rest of its life.