There literally is a podcast with that title: https://www.salesfornerds.io/

It covers many useful ideas, best practices, and suggestions from industry experts.

The key aspect to remember about sales is that it is not actually about selling but about trying to understand and solve a potential customer's problem, which is a mindset that's probably much more familiar to engineers than how traditional sales is commonly perceived ("pushy", "sleazy", "deceptive").

If you're able to understand a potential customer's problem, sales should happen almost automatically.