But this is also an opportunity to strengthen their relationship with them, and get them to support Google TV.
EDIT: They can also do a lot of cool stuff to it, like integrating Google+ with it, for social viewing. Imagine Hangouts with Hulu...
But this is also an opportunity to strengthen their relationship with them, and get them to support Google TV.
EDIT: They can also do a lot of cool stuff to it, like integrating Google+ with it, for social viewing. Imagine Hangouts with Hulu...
EXACTLY. To make this work Google would need to tie an incentive scheme into the sales contract. Perhaps the combined momentum of TV over IP and an earn-out or overly-generous ad revenue deal would persuade the TV networks?
Alas, these same broadcasters still rely heavily on fees received from the cable operators (e.g. News Corp, et. al. threaten Time Warner Cable for higher fees before the Superbowl), but one can hope.
P.S. For some history on the Hulu IPO-turned-sale, this comment has some numbers/references: http://news.ycombinator.com/item?id=2685965