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Apple aren't marketing lossless streaming to AirPods.

There are lots of hardwired devices ready to playback in hi-res via phone or Mac, surely. And AirPods Max support spatial audio already and are apparently good quality.

I would expect the future of the H1 chip's audio streaming quality to soon be much better than Bluetooth.

They aren’t marketing it to AirPods. They’re marketing the spatial audio for the AirPods. They even call out that for the highest quality lossless you need a DAC.

It's also meaningless because modern codecs are completely transparent at quite low bitrates. Lossless is only important for archival purposes.

High-res lossless audio requires a USB DAC and isn't compatible with any BT headphones according to Apple.

The target audience for high-res loseless audio won't be playing from Bluetooth anyway, so that's not really surprising (or a loss).

Lossless to airplay speakers would be possible.

"It just FEELS better. You'll know it when you hear it."