The thing is, in many ways, the iPhone is a toy compared to Blackberries. Which is exactly why people want iPhones - same facts, entirely opposite conclusion.
Stuff like this makes me think of the dolphins in the Hitch-Hiker's Guide to the Galaxy:
"For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much - the wheel, New York, wars and so on - whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man - for precisely the same reasons."