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Comment by tudorizer | Hacker News Reader

I never understood monday.com, since a ton of similar tools area already popular: Asana, all the ones from Atlassian.

Monday.com always seemed to re-label know practices with their own terminology. What am I missing?

You're not missing anything. What these people miss is any potential unseating of Jira. The executives want it, project management wants it, engineers be damned. Had to convince my team to stop using Github Issues so Directors had more insight into our work, since Jira's where they look. It's panned out well for the team. The visibility gets us better projects and helps when it comes to annual reviews.

My company started using Monday.com for all project tracking. Engineers were not happy. We're now on Jira for all engineering tickets and tasks. Never through I'd see engineers happy to use Jira.

My ex business partner (the ideas guy), loved it. I think he saw so many ads for it that he got brainwashed. Mostly what he liked was you could add time estimates and then it could sum them up, and you could group that in different ways. He would use that to create completely unrealistic timeline views which were never met.

Had me in the first half. Well done.

They marketed the living heck out of it. For a while I couldn't turn around without seeing a Monday.com ad.

Monday has been stealing from Timelinr (https://timelinr.com) for years now. I saw their marketing efforts shoot up around the same time.

Looks like it's been paying off for them, but I prefer to support smaller startups, especially when all I need it for is roadmapping.

From comparing both homepages I get the impression that whatever influence Monday took from Timelinr initially they left them behind long ago.

The Timelinr landing page could also do with a lot of work but I think it's mostly the tone of voice that doesn't work well with me personally.

I find this weirdly hilarious, because of ad blocking, I'd never heard of this company before this.

Likewise. Based on this thread, I'm going to take it that my ad blocking setup is even more effective than I gave it credit for.

Yeah, I mean it's kind of sobering as well, thinking of all the collective hours spent watching ads when ad blockers are 1-click installs.

It was everywhere on the Tube in London after it rebranded from Dapulse, in the middle of the whole Brexit fiasco.

It reaffirmed something an old colleague of mine said: everyone in startup tech assumes you're politically on the left. And those ads were aimed at those people.

It's a project management tool, the most boring and inoffensive software possible. How were such ads shown to have a political bent?

I got the impression that most existing tools in this space were quite targeting at software development, whereas was taking that model and bringing it to general project delivery. That's just from the their marketing though. I haven't actually used it.

I think Flexibility, UX and Marketing.

Especially Marketing

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