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Comment by mc32 | Hacker News Reader

Maybe it’ll be like trademarks or patents. First to file or something like that. So people like Nissan.com can win over someone like Nissan Motors.

What if impressionists file first?

I'm no expert in this subject matter. Best I can do for now is:

  https://en.wikipedia.org/wiki/Personality_rights

The nissan.com story for me is legendary and absolute win for the old internet.