Many creators have super-fans but fail to monetize them. The expected model (the only model?) for doing so is that you sell out to advertising.
You have fans who are willing to pay for what they are getting, but your fans don't have any way or any nudge to pay for it.
This business reduces the friction by directly inviting super-fans to pay for what they're consuming.
I don't like it for myself, but I expect it's a good and potentially transformative business model.