i started to wonder about the app after reading reviews for it and the reviews not matching up with the description of 'NewNew'. it seems like people have had it on their phone for years when it went by the name 'Suprize!'. it used to be some kind of free giveaway game app, promoted by musical artists on their instagram, but switched late last year to NewNew. as other commenters (who downloaded it to see what it was about) have said, people that already have a following are the only ones that can be 'controlled'.
there's a contrast between the way the app is exemplified in the article, vs the landing page in the iOS store. the BBC article uses contrived controlling behaviors example such as 'voting for an artist to paint a painting in a certain color' while the iOS app store shows a more realistic example of voting whether a girl should 'leave him' or 'msg him' - this fits in nicely with present day culture. but it immediately makes you wonder whats next; there's no reason for the antics to just stop there... cranking up unethical behavior is where something like this will really shine and become wildly successful. it even hints at what's to come in the form of voting on 'pranks' in a screenshot of users on the app, one of which is asking whether 'he should fill vinnies room with packing peanuts?' [0].
i can see an even more successful path forward for newnew if they eventually remove the limitation of only allowing beautiful or popular people from being controlled, to literally anyone who is willing to live stream something extreme and immoral (yet legal!!!) for a fee. bid on a random person with nothing to lose willing to go up to someone else and perform a 'prank' (use your imagination) -- stuff that people with a reputation on the line might not be willing to do. as other commenters have also pointed out, that seems like where this kind of thing is headed inevitably.
these thoughts were paid for by D.K. sorry there isnt more i spent too long enjoying reading the very entertaining reviews [1] for when the app was still called Surprize
[0] https://i.imgur.com/eoXSZ7v.jpeg
[1] https://apps.apple.com/us/app/newnew/id1327683895#see-all/re...