Discrediting work being done by others in the realm of self driving cars is rarely a good segway for introducing a company that automates checkout-free stores powered by machine learning / image recognition (which the articles builds up to). Sure, the developments have been quite disappointing for the cars but that's a way bigger challenge that currently has examples running. And what is the source of that disappointment? "X said it should be there in 3 years and it's not so it's a fail", really? That strikes me as dismissive and at best counter productive. Marketing and developping are two different things, don't use the shortcomings of the former to discredit the latter. It doesn't help anyone, especially new people joining the field.
> "The deep learning hype is now deflating pretty strongly too, with even the biggest "enthusiasts" now admitting that things ain't as rosy as they were hoping."
This comes out as bad faith, so a reference would be needed... Andrew NG was pointing at the use of wrong/bad data, and not the models or approach per se...
So yeah, crapping on a trendy topic (deep learning) to market your venture that ironically itself uses that trendy topic (i quote "artificial intelligence"), is at best totally uncool...