Man I love when stories like this go down. Not because I have any interest either way, but because it will silently be deleted from thousands of management "how to ideation" slide decks, to be replaced by something equally as bite-sized.

If only the "McDonald's Milkshake Job to Be Done" would be next.

https://www.concurate.com/how-jtbd-job-to-be-done-theory-hel...