Your argument:
Your site serves 20'000 users a month. There are more than a billion potential internet users in the world. Your site will not scale.
Everything scales if you put the effort into it. Ok, maybe some things don't, but saying "The Israeli security model will not scale" just because it hasn't scaled, without providing further arguments, is a bit like saying "Rails doesn't scale" without providing further arguments. Sure, Rails does things differently from how PHP does the same things, and that means the performance trade-offs are different, but that doesn't mean it can't be engineered to scale.
And if it makes the passengers/developers happier, it may be worth looking into, not dismissing without argument.