I personally think the problem is that the practice has over-medicalized what it does, and medicine does indeed require a high burden of objective evidence, which they can't meet. But there are plenty of things that people do where "do people like it?" and "is it safe enough?" are high enough bars.
I do think the question of "is it safe enough?" is the interesting one with respect to chiropractic adjustments, and I wish that were better separated from the (in my opinion) more tedious debate about whether it is generally BS.