Curious why you think it's half-baked. Would love some feedback on how you think we could make it better!
That and the comments in the post are really bizarrely positive, all from accounts that are either brand new and have exactly one comment to their name... or are old and have exactly one comment to their name. Organic HN comments tend to be either neutral, relating solely to the technical merits of the article; or strongly negative, relating to the technical merits of the article.
In contrast, this post has a cheering section. Suspicious...
That way you get content from the people that you care about but you also get content that the crowd cares about as long as it is in a topic that you follow. You get both the socially relevant content and the top crowdsourced content.
You as a reader of content also get a wider variety of content - and you're encouraged to post as much as you want, and repost lots of content (as that helps us pick out the good content from the bad), and we have various techniques to avoid duplicate posts at the same time. (A Repost counts like an upvote essentially)
In terms of the cheering section, we did mention to friends that we put this up on HackerNews, and to give a shout out if they like the site. Those people in the comments are all real people, who do actually log in daily, and like the site.
We really just wanted to get the word out to the HN community and to get feedback on what works and what doesn't.