Why do companies use Medium for blogs?
The reasons are:
- allows custom domain, e.g. blog.site.com
- very little hassle to get up and running; created the account and set it all up including domain in maybe 10 minutes (most of that waiting for the cname to go through)
- mature product, easy to use, clean presentation
That said I was a bit thrown off by the UI for writing the article. It feels maybe a bit too minimalist?
What other options would you suggest?
totally agree, but conversely it can be good for SEO, which is a fourth reason I forgot to mention.
using medium automatically plugs you into their ecosystem which could be good for a new project (maybe not as much a mature one)
It's easier to use Medium / Wordpress rather than your own glue + ducktape Hugo/Jekyll/Static etc blog.