- API's are generally only interesting if there are already some users, accounts, etc. to interact with.
- API's are not a main feature of the site (I could be wrong here of course) and are quite a way down the list. Fix the obvious problems first. I searched for Dire Straits and got no results.
- API's aren't used by a lot of people.
Basically what I'm saying is that you should get your priorities straight: An API has no value before the rest of your site works well, and has a lot of users.